This past week I had a conversation with a friend who was attempting to purchase food at McDonalds. She was also going to pick up a delicious Peppermint Mocha for me so when they wouldn’t accept her normal method of payment. She had to resort to just the change... As we started this discussion on who You are in DEMAND, I realized that before we go deeper into your purpose, we really need to nail down one thing: your value. I know we have discussed your identity in a previous post, and value is tied directly to that. The main... 